<aside> 💾 Duplicate this page using the option in the top right corner, this way it’s yours forever. ↗️

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<aside> 👋🏽 Hi, I’m Caolan Kelly, founder of Luminere.

I help business owners use LinkedIn to attract and win high-value clients through personal branding and StorySelling.

I work 1:1 and in group workshops to help you scale - without relying on unpredictable referrals, cold outreach, or ads.

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<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Table of Contents

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Welcome to Turn Your LinkedIn Profile Into a 6-Figure Landing Page!

👋 Hi, I’m Caolan Kelly, founder of Luminere.

I help business owners turn their story into their most powerful asset—so they can attract premium clients, build authority, and grow on LinkedIn.

I’ve helped leaders across Ireland & beyond refine their positioning, craft compelling content, and master StorySelling. Now, I want to help you do the same.

Most people treat their LinkedIn profile like a digital resume. But what if you could turn it into a strategic asset that works for you 24/7?

In this guide, I’ll show you how to:

• Optimise your profile to attract high-quality leads.
• Use LinkedIn’s algorithm to gain visibility and reach decision-makers.
• Leverage personal branding to stand out in a crowded market.

Let’s dive in!

What will you learn?

This guide is your ultimate resource for transforming your LinkedIn profile into a high-performing business asset. Here’s what you’ll gain:

1. Optimise Your Profile for Conversions

• Turn your LinkedIn profile into a professional landing page.
• Use free tools like custom LinkedIn banners and an AI-powered profile picture generator to make your profile stand out.

2. Understand LinkedIn’s Algorithm

• Learn how LinkedIn ranks your content and profile in search results.
• Discover actionable strategies to consistently stay visible to decision-makers.

3. Build a Personal Brand That Scales

• Create a compelling personal story and use it to establish authority in your niche.
• Leverage your personal brand to attract high-quality connections and opportunities.

4. Generate Leads and Monetise Your Efforts

• Build a lead generation funnel directly from LinkedIn.
• Learn how to engage your audience, drive them to take action, and convert leads into paying clients.

5. Use LinkedIn’s Features Strategically

• Master tools like Creator Mode, Featured Section, and customised CTAs to maximise profile impact.
• Leverage LinkedIn’s free and premium features to grow and scale your business.

With these strategies, you’ll have everything you need to unlock LinkedIn’s full potential for personal branding, lead generation, and revenue growth.

From this :

To this :

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Just like these creators!

1. Banner Design (+10 FREE templates)

• ✏️ How to design it?

To help you create a standout LinkedIn banner, we’ve designed 10 free templates you can use! ☝️

These templates are:

• Professionally crafted to highlight your personal or professional brand.
• Easy to customise with your name, title, and branding.
• Optimised for LinkedIn dimensions (1584px x 396px) to look great on any device.